Herschell Gordon Lewis is a well-known professional copywriter. For more than 40 years he has crafted control after control for Fortune 100 clients around the world. His winning sales pieces integrate all marketing media into power campaigns: direct response television, direct mail, catalogs, fund raising, email marketing.
He now offers his wisdom and professional copywriting secrets through his web site.
This is a "must-subscribe" site for any writer interested in increased response, based on an inarguable tenet: The purpose of a direct response message is to convince the recipient of that message to perform a specific positive act as the direct result of exposure to that message. Here are tested and proved techniques for implementing force-communication skills, the absolute goal being increased positive response to any message in any of the major direct media.
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- Copywriting 'PowerLog' - Hard-won tested tips to add power to your copy
- Copywriting PowerProfessional MasterClass - an intense, practical course, working across both online and print media
- Winning Direct Response Letter Templates - actual tested control letters in many industries you can adapt for your own campaigns
- Before/After Diamond Dust Transformation - Submit your written letter and Herschell Gordon Lewis will magically transform it into a PowerCopy masterpiece