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Piyush Kasliwal
Vruishali Kasliwal

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Mera Food Choice - 'Satiating Indian Travelers' Quests for Quality Food

Nasik, November, 26: Talk about train food, and the first concern that surfaces is hygiene apart from the uncertainties around quality of food served and the number of options available.

While indeed an unnerving plight for passengers, some sharp business minds like Piyush Suresh Kasliwal, founder of Mera Food Choice, saw this as an opportunity to fill a gap. Kasliwal feels satiating the quest for quality food of Indian passengers has a huge business potential. âThere are more than 2 crore people travelling by train everyday. These are the passengers who are willing to pay for some quality service. That is why you have Mera Food Choice which provides food from restaurants close to railway stations. We meticulously choose the food that is to be served after a strict quality check which is brought to the passenger at his/her seat.â

All that the passenger has to do is place the order by choosing the menu on the website or by dialing the call center number: 08484 8484 26!

The company has a stringent procedure to select the vendor based on their past performances. Plans are also underway to have quality inspectors who could quality check a potential vendor. âOur best quality check though happens after a customer feedback on a particular vendorâ, says Kasliwal.

Customers can choose different restaurants based on the cuisine available. âSoon customers will also be able to decide who they order the food from based on their ratings post feedbacks from other customers,â he adds.

Started in the small town of Nasik, Mera Food Choice has already served more than 80,000 satisfied customers. âThis service covers all parts of India. We have covered more than 5,000 trains and the provision is available at more than 200 stations,â informs Kasliwal.

The company is doing its bit to spread the word around. Says Kasliwal, âWe need to spread the message that this service is available. Reaching people is a big effort. Nevertheless, we have delivered 80, 000 meals so far with good words of mouth publicity from our customers. We are at the advanced stages of forging strategic partnership with venture capitalists for funding.â However the challenge that they face is around sensitizing vendors on the need and potential for catering effectively to the needs of Indian travelers. âWe have made a good headway though in the last one year,â he adds.
Currently at 10, Mera Food Choice has plans to scale up its employee strength to 100-150 people in various functions such as software engineering, accounting, marketing, customer support, vendor management among others. âWe help people of this small town by giving them an opportunity to work here as opposed to having them migrate to bigger cities for workâ, Kasliwal says.

So the next time you get hungry for some good food while on the go, just pick up your mobile to call and place order or log in to to order some sumptuous meals for your palate.

About Mera Food Choice

Mera Food Choice enables Indian passengers to order food online or through mobile phones while travelling and have it served to them at their seats. Part of Naman Technologies, Mera Food Choice has tie ups with various food providers and outlets so as to make a chain link all over India to make it easy for Indian travelers, wherever they are, to get food delivered at their desired location.

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